advertising strategy JUST WRITTEN FOR YOU
/ˌædvərˈtaɪzɪŋ ˈstrætɪdʒi/ · ad·ver·tis·ing strat·e·gy
noun
- A long-term plan of action designed to achieve specific advertising goals, such as increasing brand awareness or driving sales The company's advertising strategy focused on social media campaigns to reach a younger demographic.
Synonyms
Did you know? The concept of advertising strategy has been around since the early 20th century, but the rise of digital media has significantly expanded its scope and complexity, with many companies now using data analytics to inform their advertising strategies.