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allure

/əˈl(j)ʊɚ/ · al·lure
noun
  1. The power to attract, entice; the quality causing attraction. The actress's allure on the red carpet was undeniable.
  2. Gait; bearing. The horse's allure was a testament to its breeding and training.
verb
  1. To entice; to attract. The salesman's smooth words were designed to allure the customer into making a purchase.
Did you know? The word 'allure' has been used in various contexts, including literature and film, to describe the captivating quality of a person or thing, often with a sense of mystery or allure.
Written by Lexi Wordsworth, Dictionary Editor 0 lookups Added Aug 8, 2026