analytics
/ænəˈlɪtɪks/ · an·a·lyt·ics
noun
- The principles governing any of various forms of analysis. The company's analytics dictate how it processes market research data.
- Discovery, interpretation, and communication of meaningful patterns in data. Through analytics, the marketing team identified the key drivers of customer churn.
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Did you know? The term 'analytics' entered mainstream business vocabulary after the launch of Google Analytics in 2005, which popularized the concept of tracking website traffic patterns.