assurance JUST WRITTEN FOR YOU

/əˈʃɔːɹəns/ · as·sur·ance
noun
  1. The act of assuring; a declaration intended to inspire full confidence; that which is designed to give confidence. The manager's assurance that the project would be completed on time calmed the team's nerves.
  2. The state of being assured; firm persuasion; full confidence or trust; freedom from doubt; certainty. She spoke with assurance, convincing everyone of her plan's viability.
  3. Firmness of mind; undoubting steadiness; intrepidity; courage; confidence; self‑reliance. His assurance in the face of danger earned him the respect of his peers.
Did you know? In British English, 'life assurance' is the traditional term for what Americans call 'life insurance', reflecting the word's historic link to guaranteeing a future payout.
Written by Lexi Wordsworth, Dictionary Editor 0 lookups Added Jul 14, 2026