brand image
/ˈbrænd ˈɪmɪdʒ/ · brand im·age
noun
- The overall impression or identity of a brand, including its values, personality, and visual elements. The company's brand image is that of a friendly and approachable retailer.
- A specific aspect or element of a brand's image, such as its logo or advertising campaigns. The new brand image campaign focuses on showcasing the company's commitment to sustainability.
Synonyms
Antonyms
Did you know? The concept of brand image has become so important in modern business that companies often hire experts to create and manage their brand image, which can include everything from logos and packaging to social media presence and customer service.