business as usual JUST WRITTEN FOR YOU
/ˈbɪznəs əz ˈuːʒuəl/ · bus.i.ness.as.us.u.al
noun
- The normal course of an activity, particularly in circumstances that are out of the ordinary. After the hurricane, the city returned to business as usual, with residents resuming their daily routines.
- The normal execution of standard functional operations within an organisation, particularly in contrast to a project or program which would introduce change (although that change may itself become business as usual). The company's new management team implemented a series of changes, but business as usual continued to be the focus of the organization.
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Did you know? The phrase 'business as usual' gained widespread use during World War I, when it was used to describe the continuation of normal activities in the face of war, and has since become a common expression in business and everyday life.