business risk JUST WRITTEN FOR YOU
/ˈbɪz.nəs rɪsk/ · biz·ness risk
noun
- The possibility that a business will incur losses or fail to meet its objectives because of internal or external uncertainties. The startup’s investors were wary of the high business risk associated with entering an untested market.
- The exposure to potential negative outcomes inherent in any commercial activity. Effective risk assessment helps a company mitigate business risk before launching a new product.
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Did you know? The phrase ‘business risk’ surged in academic literature after the 1970s, coinciding with the rise of modern risk‑management frameworks that treat risk as a quantifiable asset.