commercial viability
/kəˈmɜːrʃəl vaɪˈbɪlɪti/ · com·mer·cial vi·a·bil·i·ty
noun
- The capacity of a product, service, or project to generate sufficient profit or sustain itself in the marketplace. Before launching the new app, the team conducted a study of its commercial viability.
Synonyms
profitabilitymarketabilityfeasibilitysellabilityeconomic feasibilityreturn potentialbusiness casefinancial soundness
Antonyms
Did you know? The phrase "commercial viability" was popularized in the 1960s by aerospace engineers who needed a concise way to decide whether a new satellite program could be justified financially.