consumer confidence
/kənˈʃuːmər kənˈfɪdəns/ · con·sum·er con·fi·dence
noun
- A measure of the degree to which consumers are optimistic or pessimistic about the overall state of the economy, often used as an indicator of future economic activity. The recent decline in consumer confidence has led economists to predict a slowdown in economic growth.
noun
- A state of mind in which consumers feel secure and willing to spend money on goods and services. The company's marketing campaign aimed to boost consumer confidence by highlighting the quality and value of their products.
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Did you know? The University of Michigan's Consumer Sentiment Index, a widely followed measure of consumer confidence, was first introduced in 1946 and has been published monthly ever since.