customer segmentation
/kəmˈstoʊmər sɛɡˈmɛnˌteɪʃən/ · cus·tom·er seg·men·ta·tion
noun
- The process of dividing a market into distinct groups based on demographic, behavioral, or other characteristics, to tailor marketing strategies and improve customer engagement. The company used customer segmentation to identify its most profitable customer base and target them with personalized promotions.
- A group of customers with similar characteristics, behaviors, or needs, created through the process of customer segmentation. The marketing team developed a customer segmentation strategy to target young professionals and families with children.
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Did you know? Customer segmentation is a crucial aspect of modern marketing, allowing businesses to tailor their strategies to specific groups and improve customer satisfaction and loyalty.