customization
/kəˌstɒmɪˈzeɪʃən/ · cus·tom·i·za·tion
noun
- The act of customizing something, such as a product or a service, to meet the specific needs or preferences of an individual or a group. The company offered customization options for their new smartphone, allowing users to choose from various colors and storage capacities.
- A feature or setting that can be adjusted or modified to suit individual tastes or requirements. The video game had a high level of customization, allowing players to create their own characters and playstyles.
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Did you know? The concept of customization has become increasingly important in modern business, as companies seek to differentiate themselves from competitors and provide unique experiences for their customers.