disrupting JUST WRITTEN FOR YOU
/dɪˈsrʌptɪŋ/ · dis·rupt·ing
verb
- To throw into confusion or disorder. The protesters were disrupting the mayor's speech with chants and signs.
- To interrupt or impede. Construction work is disrupting traffic on Main Street this morning.
- To improve a product or service in ways that displace an established one and surprise the market. Fintech startups are disrupting traditional banking by offering instant, app‑based services.
noun
- The act of causing confusion, disorder, or interruption. The disrupting of the ceremony caused a noticeable pause in the audience's attention.
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Did you know? The business buzzword ‘disruptive innovation’ was popularized by Clayton Christensen’s 1997 book *The Innovator’s Dilemma*, turning ‘disrupting’ into a staple of startup jargon.