disruptive innovation JUST WRITTEN FOR YOU
/dɪˈstrʌɪptɪv ɪnˌnoʊvˈeɪʃən/ · dis·rupt·ive in·no·va·tion
noun
- A process of innovation that disrupts existing markets and industries, often by introducing new products, services, or business models that are more affordable, accessible, or appealing to a wider range of customers. The company's new smartphone was a classic example of disruptive innovation, as it disrupted the traditional mobile phone market with its low-cost, high-quality device.
- A product, service, or business model that disrupts existing markets and industries, often by introducing new technologies, business models, or market strategies. The new electric car company was a prime example of a disruptive innovation in the automotive industry, as it disrupted the traditional gas-guzzling car market with its environmentally friendly and cost-effective vehicle.
- A company or organization that successfully implements a disruptive innovation, often by creating new markets, disrupting existing ones, or changing the way people live, work, or play. The tech startup was a prime example of a company that successfully implemented a disruptive innovation, as it disrupted the traditional music industry with its new streaming service and changed the way people consume music.
Synonyms
innovative disruptiondisruptive technologygame-changing innovationparadigm-shifting innovationindustry-disrupting innovationmarket-disrupting innovationdisruptive business modeldisruptive product
Antonyms
Did you know? The term 'disruptive innovation' was popularized by Clayton Christensen's 1997 book 'The Innovator's Dilemma', which was a bestseller and has been widely read and studied by business leaders, entrepreneurs, and innovators around the world.