event marketing
/ɪˈvɛnt ˈmɑːkɪtɪŋ/ · e·vent mar·ket·ing
noun
- The planning and execution of promotional activities that revolve around live events to promote a product, brand, or service. The company's event marketing strategy included a pop‑up concert to attract younger audiences.
Synonyms
event promotionexperiential marketingevent‑based marketingevent‑driven marketingevent advertisingevent outreachbrand activationevent engagement
Antonyms
Did you know? The term "event marketing" gained widespread use in the early 2000s, when brands began leveraging experiential events to create immersive brand experiences that blended entertainment with advertising.