grassroots content
/ˈɡræsˌrʊts ˈkɒntɛnt/ · grass·roots con·tent
noun
- Content created and disseminated by individuals or small groups, often outside of traditional media channels. The company's social media team focused on creating grassroots content to engage with their audience.
- Content that is authentic and representative of a particular community or demographic. The documentary featured grassroots content from local activists, showcasing their struggles and triumphs.
Synonyms
user-generated contentcommunity-driven contentorganic contentauthentic contentcommunity-based contentlocal contentauthentic material
Antonyms
Did you know? The term 'grassroots' was first used in the context of politics in the 19th century, referring to the idea of a movement originating from the base level of society, rather than being imposed from above.