greenness
/ˈɡriː.nəs/ · green·ness
noun
- The quality or state of being green in color. The greenness of the meadow was striking after the spring rains.
- The quality of being environmentally friendly or sustainable; ecological responsibility. The company's greenness was evident in its use of renewable energy.
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Did you know? The term 'greenness' surged in popularity during the 1970s environmental movement and appears in the title of the 1970 book 'Greenness: The Rise of the Eco‑Conscious Consumer'.