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market makeup JUST WRITTEN FOR YOU

/ˈmɑːrkɪt ˈmeɪk ʌp/ · mar.ket.ma.kup
noun
  1. The overall appearance and image a business presents to its target audience in the market. The company's market makeup was rebranded to appeal to a younger demographic.
  2. The various components that contribute to a business's market appearance, such as its branding, advertising, and product offerings. The company's market makeup was a key factor in its success in the competitive industry.
verb
  1. To create or alter the appearance and image a business presents to its target audience in the market. The company decided to market makeup its brand to appeal to a wider audience.
Did you know? The concept of market makeup is closely related to the idea of a 'brand persona', which is a business's idealized image or character that it presents to its target audience.
Written by Lexi Wordsworth, Dictionary Editor 0 lookups Added Jul 21, 2026