mass-market tourism
/mæsˈmɑːrkɪt ˈtɜːrɪzəm/ · mass·mar·ket·tour·ism
noun
- The practice of catering to a large and diverse group of tourists, often through standardized and commercialized experiences. The city's mass-market tourism industry has led to the development of numerous chain hotels and restaurants.
noun
- A type of tourism that prioritizes accessibility and affordability over unique or authentic experiences. Critics argue that mass-market tourism can lead to the homogenization of local cultures and environments.
adjective
- Related to or characteristic of mass-market tourism, often implying a focus on commercial appeal and accessibility. The company's mass-market tourism approach has made it a leader in the industry.
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Did you know? Mass-market tourism has been criticized for its impact on local environments and cultures, but it has also created new economic opportunities and jobs in the tourism sector.