peak season
/ˈpiːk ˈsiːzən/ · peak·sea·son
noun
- The period of the year when demand for a service, product, or activity is at its highest, especially in tourism or travel. Hotels in the Caribbean raise their rates during the peak season, which runs from December to April.
- The time when a particular natural or economic activity reaches its maximum productivity, such as fishing or harvest. Fishermen set out early in the morning during the peak season to catch the most salmon.
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Did you know? The phrase "peak season" was popularized by early 1900s railway companies to promote travel during the most profitable months, and it later spread to the broader hospitality industry.