persevere
/pərˈsɛvɪər/ · per.serve
verb
- To persist steadfastly in pursuit of an undertaking, task, journey, or goal, even if hindered by distraction, difficulty, obstacles, or discouragement. She persevered through the tough times and eventually achieved her dream.
- To stay constant; to continue in a certain state; to remain. The company has persevered in the market despite the economic downturn.
Did you know? The word 'persevere' is often associated with the concept of grit, which is a key factor in achieving success in various fields, including sports and business.