pivot JUST WRITTEN FOR YOU
/ˈpɪvət/ · pi·vot
noun
- A thing on which something turns; specifically a metal pointed pin or short shaft in machinery, such as the end of an axle or spindle. The engineer carefully installed the pivot on the machine's axle to ensure smooth rotation.
- Something or someone having a paramount significance in a certain situation. The company's CEO was the pivot around whom the entire marketing strategy revolved.
- Act of turning on one foot. She performed a perfect pivot on the dance floor, impressing the judges with her agility.
verb
- To turn on an exact spot. The dancer pivoted quickly to change direction without losing her balance.
- To make a sudden or swift change in strategy, policy, etc. The company pivoted its business model to focus on sustainable products after receiving negative feedback from customers.
Did you know? The term 'pivot' has become a popular buzzword in the tech industry, particularly in the context of startups and entrepreneurship, where it refers to a sudden or drastic change in business strategy or direction.