principal target JUST WRITTEN FOR YOU
/ˈprɪnsɪpəl ˈtɑːrɡɪt/ · prin·ci·pal ·tar·get
noun
- The main or primary objective or goal in a particular situation or context. The principal target of the marketing campaign was to increase brand awareness among the target audience.
- A person or entity that is the primary focus or objective of a particular action or effort. The principal target of the investigation was a high-ranking government official suspected of corruption.
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Did you know? The phrase 'principal target' is often used in military and strategic contexts to describe the primary objective or enemy in a particular operation or campaign.