product launch
/ˈprɒdʌkt læntʃ/ · prod·uct launch
noun
- The event or process of introducing a new product to the market, often accompanied by marketing campaigns and promotional activities. The company's product launch was a huge success, with thousands of people attending the event.
- The product itself that is being introduced to the market. The new smartphone was the star of the product launch, with many attendees eager to get their hands on it.
Did you know? The term 'product launch' has become an essential part of modern business, with many companies investing significant resources into creating a successful product launch event.