soft selling
/ˈsɒft ˈsɛlɪŋ/ · soft sell·ing
noun
- The practice of promoting or selling a product or service in a subtle and non-intrusive manner, often through gentle persuasion or suggestion. The company's soft selling approach helped to build trust with potential customers and increase sales.
verb
- To promote or sell a product or service in a soft and subtle manner. The sales team was trained to soft sell the new product to customers.
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Did you know? The term 'soft selling' was popularized by the 1960s advertising industry, where it was used to describe the approach of advertising agencies like J. Walter Thompson, which focused on creating subtle and persuasive campaigns that appealed to customers' emotions rather than just their rational needs.