strategic goal
/strəˈtɛɡɪk ˈɡoʊl/ · strat.eg.ic. goal
noun
- A specific, long-term objective that is intended to be achieved through a series of planned actions and decisions. The company's strategic goal is to increase its market share by 20% within the next two years.
- A desired outcome that is aligned with an organization's overall mission and vision. The strategic goal of the non-profit organization is to provide education and job training to underprivileged youth.
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Did you know? The concept of strategic goals is closely related to the idea of 'OKRs' (Objectives and Key Results), which was popularized by John Doerr, a venture capitalist and author.