territory manager
/təˈrɪtɔri maɪndər/ · ter·ri·to·ry man·a·ger
noun
- A person responsible for managing a specific geographic area or region of a company's sales, marketing, or distribution operations. The territory manager for the western region was tasked with increasing sales by 20% within the next quarter.
- A person in charge of a specific area of responsibility within an organization, such as a sales territory or a market segment. The territory manager for the company's online presence was responsible for developing and implementing a social media strategy.
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Did you know? The concept of a territory manager is often associated with the sales and marketing practices of companies like IBM and Xerox, which used this approach to organize their sales forces in the mid-20th century.