underprice JUST WRITTEN FOR YOU
/ˌʌndərˈpraɪs/ · un.der.price
verb
- To set a price that is lower than the market value or the cost of production. The company underpriced their product, resulting in significant losses.
noun
- A price that is lower than the market value or the cost of production. The underprice of the stock was a major concern for investors.
verb (transitive)
- To sell or offer something at a price that is lower than the market value or the cost of production. The store underpriced the item, making it a bestseller.
Did you know? The term 'underprice' is often used in business and economics to describe a situation where a company sells a product or service at a price that is lower than its actual value, often to gain market share or increase sales.