unpretentiousness JUST WRITTEN FOR YOU
/ʌnprɪˌtɛnʃəsnɪs/ · un.pret.en.tious.ness
noun
- A lack of pretension or affectation; a genuine and straightforward quality. The artist's unpretentiousness made her work relatable to a wide audience.
- The quality of being free from pretension or affectation; a lack of artificial or insincere behavior. The company's unpretentiousness in its marketing strategy helped to build trust with its customers.
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Did you know? The concept of unpretentiousness is closely related to the idea of 'authenticity', which has become a buzzword in modern culture, particularly in the context of art, music, and social media.