unviable JUST WRITTEN FOR YOU
/ʌnˈvaɪəbəl/ · un.vi.a.ble
adjective
- Unable to sustain its own life The struggling startup was deemed unviable due to its lack of funding.
- Not capable of being maintained or supported The unviable business model was unable to compete with larger corporations.
adverb
- In a way that is not capable of being maintained or supported The company operated unviable for several years before shutting down.
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Did you know? The term 'unviable' gained popularity in the 1990s with the rise of business and economic terminology, particularly in the context of startup companies and entrepreneurship.