viewer retention JUST WRITTEN FOR YOU
/vjuːər rɪˈteɪʃən/ · view·er re·ten·tion
noun
- The percentage of viewers who continue to watch a program after a commercial break or a change in programming. The network was concerned about the low viewer retention rates for the new show.
- The ability of a program or channel to maintain the interest of its viewers over time. The documentary series had high viewer retention due to its engaging storytelling and well-researched topics.
Did you know? The concept of viewer retention is closely tied to the idea of 'stickiness,' which refers to the ability of a program or channel to hold the attention of its viewers and keep them engaged over time.