visual branding
/vaɪz.ʊ.əl ˈbrendɪŋ/ · vis·u·al brand·ing
noun
- The visual identity and aesthetic of a company, product, or service, including logos, color schemes, typography, and imagery. The company's visual branding was revamped to appeal to a younger demographic.
noun
- The process of creating and maintaining a company's visual identity and aesthetic. The marketing team was responsible for overseeing the visual branding of the new product launch.
verb
- To create or develop a company's visual identity and aesthetic. The designer was tasked with visual branding the new restaurant's logo and menu.
Did you know? The concept of visual branding has been around since the early 20th century, with companies like Coca-Cola and IBM developing recognizable logos and color schemes to establish their brand identities.