audience engagement JUST WRITTEN FOR YOU
/ˈɔː.di.əns ɪnˈɡeɪdʒ.mənt/ · au·di·ence en·gage·ment
noun
- The degree to which an audience is actively involved, interested, or responsive to a piece of content, performance, or communication. The speaker measured audience engagement by tracking the number of questions asked during the Q&A session.
- Strategic efforts or techniques used to increase that involvement, especially in marketing, education, or entertainment contexts. The museum introduced interactive exhibits to boost audience engagement.
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Did you know? The phrase "audience engagement" surged in popularity with the rise of social‑media analytics in the 2000s, becoming a key metric for online content creators.