company mission
/ˈkʌmpəni ˈmɪʃən/ · com·pa·ny mis·sion
noun
- A formal statement that articulates the core purpose, values, and primary objectives of a business organization. The company's mission emphasizes sustainability and customer empowerment.
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Did you know? The phrase "company mission" surged in popularity after Peter Drucker’s 1954 book *The Practice of Management*, which urged firms to define a clear mission as a foundation for strategy.