corporate identity
/kɔːrpərɪt ˌaɪdəntɪti/ · cor.por.a.tive.id.en.ti.ty
noun
- The visual and auditory representation of a company, including its logo, color scheme, typography, and overall aesthetic. The company's corporate identity was rebranded to appeal to a younger demographic.
- The personality or character of a company, including its values, mission, and culture. The company's corporate identity is built around a commitment to sustainability and social responsibility.
Did you know? The concept of corporate identity has evolved significantly over the years, with many companies now incorporating social media and digital elements into their visual and auditory representation.