data storytelling JUST WRITTEN FOR YOU
/ˈdeɪ.tə ˈstɔːrɪˌtɛl.ɪŋ/ · da·ta stor·y‑tel·ling
noun
- The practice of using narrative techniques to present, contextualize, and communicate data insights in a way that is clear, engaging, and memorable. The marketing team relied on data storytelling to turn the quarterly sales figures into a persuasive presentation for the board.
Synonyms
data narrationdata visualizationinsight storytellinganalytics storytellingnarrative analyticsinformation storytellingdata‑driven storytellingvisual storytelling
Antonyms
Did you know? The phrase gained widespread popularity after Cole Nussbaumer Knaflic’s 2015 book “Storytelling with Data,” which emphasized the power of narrative in data communication.