deproductization
/dɪˌprɒdʌkˌtaɪˈzeɪʃən/ · de.prod.u.c.ti.za.tion
noun
- The act or process of removing or eliminating a product from a company's offerings. The company underwent significant deproductization after the market for its flagship product declined.
- A reduction in the number of products offered by a company, often resulting in increased efficiency and reduced costs. The company's deproductization strategy allowed it to focus on its most profitable products and improve its overall bottom line.
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Did you know? The term 'deproductization' is often used in the context of business strategy and product management, where it is seen as a way to simplify a company's product offerings and improve its overall competitiveness.