environmental scan JUST WRITTEN FOR YOU
/ɛnˌvaɪrənˈmɛntəl ˈskæn/ · en·vi·ron·men·tal scan
noun
- a thorough analysis and assessment of the external environment of an organization or system, including factors such as market trends, competitor activity, and regulatory changes The company conducted an environmental scan to identify potential opportunities and threats in the market.
Synonyms
Did you know? The concept of environmental scanning was first introduced by Francis Aguilar in 1967, and since then, it has become a crucial tool for organizations to stay ahead of the competition and make informed strategic decisions. The term has been widely used in business and management literature, and its application has expanded to various fields, including healthcare, education, and government.