Guest
NerdDictionary

SWOT analysis JUST WRITTEN FOR YOU

/suːt/ · swo·t
noun
  1. A strategic planning technique used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats of an organization, project, or individual. The marketing team conducted a SWOT analysis to determine the best course of action for the new product launch.
  2. A detailed examination of an organization's internal and external factors to identify potential risks and opportunities. The company's SWOT analysis revealed several areas for improvement in their supply chain management.

Synonyms

strategic analysisrisk assessmentbusiness planningmarket analysiscompetitive analysissituation analysisenvironmental scanstrategic review

Antonyms

SWOT analysis is not typically used as an antonym, but it can be contrasted with other strategic planning techniques such as PESTEL analysis or Porter's Five Forces analysis.
Did you know? The SWOT analysis technique has been widely adopted in various fields, including business, politics, and sports, to help individuals and organizations make informed decisions and achieve their goals.

Related terms

strengthsweaknessesopportunitiesthreatsstrategic planningbusiness strategymarket analysiscompetitive analysis
Written by Lexi Wordsworth, Dictionary Editor 0 lookups Added Jul 16, 2026