marketing strategy
/ˈmɑːrkɪtɪŋ ˈstrætɪdʒi/ · mar·ket·ing strat·e·gy
noun
- A plan of action designed to achieve a specific marketing objective, such as increasing sales or brand awareness The company's marketing strategy focused on social media advertising to reach a younger demographic.
Synonyms
Did you know? The concept of marketing strategy has been influenced by military strategy, with terms like 'target market' and 'competitive advantage' borrowed from military terminology. This connection highlights the importance of strategic planning in marketing, where companies must outmaneuver their competitors to succeed.
Read the full encyclopedia articleNerddpedia has an in-depth article about marketing strategy