niche production
/nɪtʃ prəˈdʌkʃən/ · nich.prod·u·kshun
noun
- The production of goods or services in a specific, specialized area or market. The company's niche production of artisanal chocolates has become a hit among foodies.
- A specific area of production or manufacturing that is tailored to meet the needs of a particular customer or market segment. The company's niche production of custom-made furniture has allowed them to differentiate themselves from competitors.
verb
- To produce goods or services in a specific, specialized area or market. The company is niching production to focus on sustainable energy solutions.
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Did you know? The concept of niche production is closely related to the idea of 'cottage industries,' where small-scale, specialized production is used to create unique or high-quality products.