relationship marketing
/ˌrɛlətʃənˈʃɑːrkɪtɪŋ/ · re.la.tionship.mark.et.ing
noun
- A marketing strategy that emphasizes building and maintaining long-term relationships with customers. The company's relationship marketing efforts have led to increased customer loyalty and retention.
noun
- A set of practices and techniques used to build and maintain relationships with customers. The company's relationship marketing strategy includes regular email newsletters and social media engagement.
Synonyms
customer relationship managementcustomer engagementcustomer loyaltybrand loyaltycustomer retentionrelationship buildingcustomer service
Antonyms
Did you know? The concept of relationship marketing has its roots in the 1980s, when it was first introduced as a marketing strategy by American marketing expert Philip Kotler.