customer engagement
/kəmˈstoʊmər ˌɛnˈdʒɪndʒmənt/ · cus·tom·er en·gage·ment
noun
- The process of building and maintaining a relationship with customers, typically through interactive and personalized communication, to foster loyalty and retention. The company's customer engagement strategy involved regular social media updates and personalized email newsletters.
- The level of interaction and participation customers have with a brand or product, often measured through metrics such as website engagement, social media engagement, and customer feedback. The company analyzed customer engagement metrics to identify areas for improvement in their customer service department.
Synonyms
customer interactioncustomer relationship managementcustomer experienceengagement marketingcustomer loyalty
Antonyms
Did you know? The concept of customer engagement has become increasingly important in the digital age, where customers expect personalized and interactive experiences from brands.