engagement marketing
/ɛnˈɡeɪdʒmənt ˈmɑːrkɪtɪŋ/ · en·gage·ment mar·ket·ing
noun
- a marketing strategy that focuses on building a connection with customers through interactive and immersive experiences The company's engagement marketing campaign included social media contests, in-store events, and sponsored content to increase brand loyalty.
Synonyms
experiential marketingrelationship marketinginteractive marketingimmersive marketingparticipatory marketing
Antonyms
Did you know? Engagement marketing has become a key strategy for many companies, with some studies showing that it can increase customer loyalty by up to 30%. The term has also been used in the context of political campaigns, where it refers to the process of building a connection with voters through grassroots outreach and community engagement.