sales tactics

/ˈseɪlz ˈtæk.tɪks/ · sales·tac·tics

noun

Specific methods or maneuvers employed by a salesperson or organization to persuade a customer to purchase a product or service. The training manual listed several sales tactics, such as scarcity framing and social proof, to boost conversion rates.
A broader set of strategic approaches used by a sales team to achieve revenue targets. During the quarterly review, the manager praised the team's innovative sales tactics that increased market share.

Synonyms

selling strategies marketing techniques sales methods closing techniques pitch approaches sales maneuvers selling tactics commercial tactics

Antonyms

passive selling non‑aggressive approach customer‑first approach relationship selling consultative selling soft selling

Did you know? The phrase "sales tactics" gained prominence in the 1950s with the rise of modern sales training programs, and it was famously highlighted in Dale Carnegie's classic book *How to Win Friends and Influence People*.

Related terms

sales marketing strategy technique pitch closing

Written by Lexi Wordsworth, Dictionary Editor 2 lookups Added Aug 3, 2026