organizational identity
/ɔrɡənɪˌzeɪʃənəl ɪdˈɛntɪtɪ/ · or.ga.ni.za.tion.al.id.en.ti.ty
noun
- The unique characteristics, values, and purposes that define an organization's sense of self, shaping its culture, behavior, and interactions with stakeholders. The company's organizational identity is deeply rooted in its mission to provide sustainable products.
noun
- The collective sense of belonging and shared identity among an organization's members, influencing their attitudes and behaviors. The team's organizational identity was strengthened by their shared experience of overcoming a major project challenge.
noun
- The external image or reputation of an organization, shaped by its actions, policies, and interactions with the public. The company's organizational identity was damaged by the negative publicity surrounding the scandal.
Synonyms
corporate identityorganizational culturebrand imagecompany reputationinstitutional identityorganizational personacorporate persona
Antonyms
Did you know? The concept of organizational identity has been explored in various fields, including organizational studies, sociology, and psychology, with researchers such as Albert and Whetten (1985) and Gioia et al. (2013) contributing to its development.