user behavior
/ˈjuːzər bɪˈheɪvjər/ · u·ser be·hav·iour
noun
- The observable actions, patterns, and interactions of a person when using a product, service, or system. The team studied user behavior to identify why visitors abandoned the checkout process.
- The aggregate data collected about such actions, often used for analysis and design improvement. User behavior logs revealed that most people spent only a few seconds on the homepage.
Synonyms
Did you know? The phrase “user behavior” gained prominence in the 1990s alongside the first web analytics tools, and it was popularized by usability experts such as Jakob Nielsen to guide design decisions.