user engagement
/ˈjuːzər ɪnˈɡeɪdʒmənt/ · u·ser en·gage·ment
noun
- The degree to which a user interacts with, participates in, or remains involved with a digital product, service, or platform. The redesign of the homepage increased user engagement, with average session time rising from two to five minutes.
- Metrics or measurements that quantify a user's activity, such as clicks, comments, shares, or time spent. Our analytics dashboard tracks user engagement through page views, likes, and conversion rates.
Synonyms
user interactionuser participationuser involvementaudience engagementcustomer engagementuser activityuser retentionuser response
Antonyms
Did you know? Google once confirmed that higher user engagement signals, such as longer dwell time, can positively influence search rankings, making the term a key focus for SEO specialists.